chevron's putting more than $8 billion dollars back in the u.s. economy this year. in pipes, cement, steel, jobs, energy. we need to get the wheels turning. i'm proud of that. making real things... for real. ...that make a real difference. ♪ for real. ...that make a real difference. the data she shares from comments, reviews, and social networks tells a company what to make. what it's made from, how it's shipped, and the way it's sold. some companies are increasing sales up to 20% by using analytics to tailor experiences to the one person that matters most. that's what i'm working on. i'm an ibmer. let's build a smarter planet. >> schieffer: we're back. john dickerson, i want to go to you. you know, we've been hearing two candidates talk about two very different visions of america as they define it. but if that's so, why is this election so close? >> well, because a lot of people are sorting immediately before they hear the arguments. they're sorting by party. people are more partisan. in states they're targeted and whipped up along partisan lieps. it's so close i